Esther: Brand Identity
Brand
Date
Aug 2025
Description
Esther’s brand identity project establishes a visual language for the rum label, centering on a combination of digital 3D rendering and clean graphic design. The work explores the brand’s aesthetic through minimalist studio compositions, high-contrast typography, and a recurring vibrant green color palette that serves as a signature accent. Motion sequences integrate geometric 3D renders with abstract patterns, providing a polished look that extends from product packaging to environmental applications like urban poster displays. Nihilo led the graphic design components, while RenderFolk executed the 3D modelling and technical animation across the campaign’s digital assets.
Style
Vertical, Commercial, Clean
Techniques
3D render / CGI
Industries
Color
Jet Black
Associated creatives
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