ODDA Magazine

Apr 2026

In this evocative fashion editorial for ODDA Magazine, photographer Alejandro Arrias David Bravo captures a sophisticated dialogue between high-concept tailoring and the raw, unvarnished textures of urban environments. Centered on the iconic Karl Lagerfeld aesthetic, the project breathes life into accessory-focused storytelling, utilizing editorial minimalism to ensure the brand’s signature handbags remain the focal point. Model Joan Maria anchors the series, moving effortlessly from the rigid, sculptural geometry of an oversized tulle ruff collar to the relaxed, documentary-style fluidity of street-side portraits. The visual language relies heavily on natural light, which softens the contrast between stark, white-on-white ensembles and the gritty, mottled concrete or weathered stone backdrops that populate the set. By mixing traditional studio-style portraiture with candid, layered compositions—including depth-filled shots through storefront glass and soft-focus street scenes—the series achieves a tactile, nuanced quality. The inclusion of an analogue film aesthetic in select frames lends the work a timeless, nostalgic texture, grounding the sharp, modern tailoring of the clothing in a more human, atmospheric context. Ultimately, this collaboration avoids the sterility often found in product campaigns, instead opting for a cinematic approach that emphasizes silhouette, movement, and the quiet interplay between luxury accessories and the architectural landscapes of everyday life.

Editorial

Natural light