ODDA Korea

May 2026

ODDA Korea captures the intricate, romantic world of designer Simone Rocha in this expansive fashion editorial campaign. Moving beyond standard lookbook territory, the imagery leans into the tactile materiality of Rocha’s signature aesthetic, blending high-concept sculptural details with a clean, minimalist studio environment. Photographer Carina Lammers utilizes natural light and soft, even illumination to translate the complex textures of jacquard, quilted fabric, and translucent plastics into a cohesive visual language. Models Amanda Oliveira and Arthur del Beato bring a stillness to the frames, their poise allowing the garment construction—ranging from ruffled Victorian-inspired dresses to avant-garde transparent raincoats—to take center stage. The styling, elevated by the precise artistry of makeup artist Charlie Murray, emphasizes the juxtaposition between the organic, floral-embellished accessories and the sleek, rigid lines of the clothing. By centering the collection against neutral grey and high-contrast blue backdrops, the series channels a sophisticated, cinematic tension. The project serves as an masterclass in luxury fashion storytelling, where the interaction of matte textiles and glossy surfaces becomes the primary narrative. Through a lens that prioritizes editorial minimalism, the campaign highlights the structural integrity and emotional depth inherent in Rocha’s designs, delivering a polished, timeless interpretation of modern luxury for the ODDA Korea audience.

Editorial, Commercial

Natural light, Soft Light

Luxury Fashion Houses, Fashion