NRMA Insurance
The Summer of Community Cricket
Nov 2024
NRMA Insurance spotlights grassroots sports with The Summer of Community Cricket, a live-action campaign that captures the ritual and atmosphere of local cricket matches. The film highlights the communal environment of sunlit turf ovals, from the volunteer-run canteens to the local spectators supporting the game. Crafted with cinematic lighting and warm, nostalgic color grading, the production leans into the tangible textures of the sport. The project was led by agency Accenture Song and production house FINCH, with post-production and VFX services provided by ARC (Australia). Sound and music production were managed by MassiveMusic Sydney and Level Two Music, with additional support from Initiative and MBCS.
Horizontal, Cinematic, Warm, Nostalgic
Basketball
Sports Venue
TVC / TV Commercial
