NRMA Insurance
Get Involved in The Summer of Community Cricket
Brand
Date
Nov 2024
Description
NRMA Insurance spotlights grassroots sportsmanship in this commercial spot for the summer community cricket season. The film channels the energy of local matches, transitioning between on-pitch action and the collaborative efforts of volunteers at the clubhouse. Produced by FINCH with creative agency Accenture Song, the campaign leans into a clean, live-action aesthetic. Utilizing natural light to capture the outdoor setting, the production emphasizes the community aspect of the sport through a cinematic lens.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Basketball
Color
Pure White
Forest Green
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
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