NRMA Insurance
Get Involved in The Summer of Community Cricket
Brand
Date
Nov 2024
Description
NRMA Insurance highlights the local sports landscape in this commercial spot, focusing on the community-driven spirit of summer cricket. The campaign channels the atmosphere of grassroots athletics, moving from the intensity of the pitch to the collective involvement of volunteers and club members. Produced by FINCH with creative development from Accenture Song, the spot utilizes cinematic live-action techniques to frame the narrative. The aesthetic leans into natural outdoor lighting and a clean, grounded visual style that captures the environment of regional sporting clubs.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Basketball
Color
Pure White
Forest Green
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
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