Notes on Time is a fashion and jewellery editorial produced for HERO Magazine. The series features a collection of luxury timepieces, captured with a focus on intricate mechanical details, metallic finishes, and distinct dial textures. Photographer Hugo Mapelli employs diverse backdrops—ranging from warm, grainy paper textures to cool, underwater environments—to create a varied aesthetic narrative. Utilizing techniques such as natural light and analogue-inspired film photography, the project emphasizes the tactile quality and craftsmanship of each featured watch. The visual compositions utilize dramatic angles and soft, directional lighting to highlight the individual design characteristics of every piece.
