Logo

Norton

TVC
Brand
Norton
ProjectTVC
Date

Jan 2025

Description

This television commercial for Norton highlights the craftsmanship of the motorcycle brand through a series of sweeping, cinematic sequences. The film tracks a motorcyclist navigating rural wooded landscapes and open country roads, emphasizing the tactile details of the rider’s leather gear and the metallic finish of the motorcycle. Produced in collaboration with AdSmart from Sky, the spot utilizes a combination of drone footage and dynamic tracking shots to capture movement. The visual execution relies on natural light, grounding the project in a clean, outdoor aesthetic that focuses on the interplay between the machine and the environment.

Style

Horizontal, Cinematic, Clean

Techniques

Natural light, Drone footage

Industries

Motorcycles

Color
Jet Black
Pure White
Background

Street

Context

TVC / TV Commercial

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