Norman Foster: Carpets
Brand
Date
Feb 2025
Description
This commercial project for Norman Foster captures the retail experience within a flooring showroom. The film centers on the interaction between staff and customers as they browse carpet rolls and tile samples, focusing on the tactical selection process common in the big box retail sector. Utilizing a documentary-style approach, the footage leverages natural light to illuminate the clean, organized retail displays. The edit emphasizes a polished, observational perspective on everyday consumer behavior.
Style
Documentary, Horizontal, Clean, Polished
Techniques
Natural light
Industries
Color
Medium Grey
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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