NM Money
Gold low res
Brand
ProjectGold low res
Date
Jan 2025
Description
NM Money presents a promotional campaign for their Gold service, utilising a high-contrast aesthetic to communicate core financial offerings. The piece leans into clean motion graphics, pairing bold red and royal blue backgrounds with sharp, animated typography. Developed by AdSmart from Sky, the animation highlights the process of converting gold items into instant liquidity. The production features illustrated jewellery and currency elements, prioritising clear visual transitions to convey brand messaging and digital accessibility.
Style
Horizontal, Commercial, Clean
Techniques
Animation, Motion Graphics
Industries
Banking
Color
Royal Blue
Crimson
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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