Nissin
De Boas Notification
Brand
ProjectDe Boas Notification
Date
Mar 2026
Description
Nissin explores the intersection of modern digital fatigue and culinary comfort in the commercial project De Boas Notification. The narrative follows a protagonist navigating a series of persistent smartphone interruptions within a highly stylized living room set, featuring a character in a signature pink bodysuit and headpiece who personifies the constant barrage of digital alerts. Produced by Surreal Hotel Arts, the work leans into a retro aesthetic and a saturated warm color palette. The film employs a live-action technique to contrast the frenetic energy of the notifications with the quiet, grounding presence of a bowl of ramen.
Style
Humorous, Horizontal, Commercial, Warm, Retro
Industries
CPG / Packaged Food
Color
Beige
Cobalt
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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