Nissan
Man City
Brand
ProjectMan City
Date
Feb 2025
Description
Nissan partners with Manchester City in this automotive campaign featuring the Nissan Ariya. The film centres on the vehicle's design, utilising light-tracing effects to illuminate the bodywork with brand-specific graphic elements. Directed by All Of Us Here, the commercial employs high-contrast cinematic lighting to define the car's metallic contours. The production integrates live-action techniques with detailed VFX to overlay glowing animations of athletes and geometry across the exterior surfaces.
Style
Horizontal, Cinematic, Glossy
Techniques
VFX / visual effects
Industries
Electric / EV, Soccer
Color
Bronze
Jet Black
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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