Nike: Zoom Lebron III
Brand
Date
Aug 2023
Description
Nike spotlights the Zoom Lebron III in this focused commercial video. The production, helmed by ALTERED.LA, frames the basketball footwear through a technical lens, centering the sneaker on turntables within a stark, industrial studio setting. Utilizing a desaturated color palette and moody lighting, the piece emphasizes the shoe's textured leather construction and signature paneling. The execution balances clean, live-action techniques with a rhythmic aesthetic that bridges high-performance sportswear and street-oriented music culture.
Style
Horizontal, Commercial, Desaturated
Industries
Color
Jet Black
Pure White
Crimson
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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