Nike: You Got This
Brand
Date
Jun 2026
Description
The 'You Got This' campaign from Nike highlights the experiences of young female athletes navigating sport. Set on an outdoor football pitch in London, the project documents both the intensity of athletic drills and candid peer discussions. Produced by GREATERGOOD, the piece employs a documentary-driven approach. The visual language relies on handheld camera movement to capture fast-paced action alongside quiet, focused moments of conversation, resulting in a live-action production that leans into a clean and energetic aesthetic.
Style
Documentary, Horizontal, Action, Clean
Industries
Basketball
Color
Jet Black
Crimson
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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