Nike, Musiala: Awaken Your Madness DC
Date
Apr 2025
Description
Nike spotlights soccer talent Jamal Musiala in the campaign Awaken Your Madness DC. This film leans into the intensity of elite preparation, featuring sequences of athletic training paired with close-up character portraits that emphasize player focus. Produced with a cinematic, live-action approach, the film utilizes high-contrast monochrome grading to draw attention to the texture of the environment and the movement of the players on the pitch. The production was a collaboration between agency Wieden+Kennedy London and production house MJZ London.
Style
Horizontal, Cinematic, Desaturated
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
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