Nike, MLB World Series: Atlanta
Brands
Date
May 2025
Description
Nike and the MLB World Series collaborate on this campaign titled 'Atlanta,' capturing the energy and community landscape of the city. The sports commercial highlights local culture through a series of vignettes, ranging from baseball diamond action to street-level scenes of dirt bike riders and community life. Produced by Underhill, the project employs a cinematic, analogue aesthetic. The visual approach leans into a warm golden hour palette, augmented by 1990s-inspired typography overlays and consistent film grain texture, grounding the live-action footage in a raw, kinetic style.
Style
Horizontal, Cinematic, 1990s, Golden Hour
Techniques
Analogue / film
Industries
Color
Navy
Pure White
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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