Nike, Capsule: Air Max 95
Date
Sep 2024
Description
Nike and Capsule present a dynamic, high-energy campaign centered on the Air Max 95 silhouette. This project draws on street culture aesthetics, utilising horizontal live-action footage to traverse urban landscapes, retail environments, and local storefronts. The film leans into an observational, gritty visual language, employing handheld camerawork and natural light to capture a series of candid encounters. Produced by Junkie Studio with sound design and music by TA2 Sound + Music, the edit moves through these environments with a fast-paced rhythm that highlights the product in situ.
Style
Editorial, Horizontal, Action, Gritty
Techniques
Natural light
Industries
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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