Nike and Capsule present a dynamic, high-energy campaign centered on the Air Max 95 silhouette. This project draws on street culture aesthetics, utilising horizontal live-action footage to traverse urban landscapes, retail environments, and local storefronts.
The film leans into an observational, gritty visual language, employing handheld camerawork and natural light to capture a series of candid encounters. Produced by Junkie Studio with sound design and music by TA2 Sound + Music, the edit moves through these environments with a fast-paced rhythm that highlights the product in situ.
