Nike: We Fly
Brand
Date
Jun 2025
Description
Nike’s We Fly campaign captures the intensity of athletic training across diverse urban environments. The commercial follows individuals through their routines, moving from quiet indoor preparation to high-energy group workouts on concrete steps and canal paths. Directed by Visie Admin with production by Nomad US and StudioBREDE, the project leans into a cinematic aesthetic. The execution uses natural light and golden hour tones to highlight movement, paired with soft atmospheric grading to ground the athletic motion in an urban landscape.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Context
Brand Film / Corporate Video
Associated creatives
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