Nike: We Are All Witnesses
Brand
Date
Apr 2023
Description
Nike’s 'We Are All Witnesses' project is a documentary-style retrospective charting key milestones in LeBron James' career. The film weaves together archival gameplay, the signature pre-game chalk toss, and candid stadium moments to create an intimate portrait of high-energy sports culture. Developed by the team at Wieden+Kennedy New York with editorial work by EXILE, the project leans into a monochrome aesthetic. The live-action technique emphasizes the raw, kinetic nature of the sport, stripping away color to focus on the intensity of the athlete's movement and the atmosphere within the arena.
Style
Documentary, Horizontal, Action, Monochrome
Industries
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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