Nike: WBB
Brand
Date
Nov 2024
Description
Nike's WBB campaign captures the intensity of women's basketball, focusing on athletes in training and competition. The footage leans into a dramatic aesthetic, utilising slow motion to emphasise precision in ball handling and the kinetic energy of the court. Produced by DOMO, the project relies on live-action techniques to document the preparation and emotional victory of players. The action-oriented cinematography highlights the mechanics of the game and the teamwork involved in pursuit of championship success.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Crimson
Pure White
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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