Nike: Ultra Breathe
Brand
Date
Oct 2022
Description
Nike presents the Ultra Breathe sports bra through a technical product development piece that emphasizes garment construction. The video deconstructs the design, using overhead perspectives to examine internal layers, padding, and structural thread innovations against a clean studio backdrop. Produced by BLUEOX FILMS with post-production and VFX by 9iFX Studios, the project focuses on the functional materials and precise craftsmanship behind the sportswear. The edit employs a live-action technique, maintaining a structured, clinical aesthetic throughout the presentation.
Style
Lifestyle, Vertical, Clean
Industries
Color
Blush
Jet Black
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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