Nike
Training Plans Berlin - 5K
Brand
ProjectTraining Plans Berlin - 5K
Date
Apr 2025
Description
Nike's Training Plans Berlin - 5K campaign documents an eight-week running initiative, blending instructional studio segments with location-based training footage. The project highlights the brand's activewear and athletic gear through a series of sequences featuring runners performing pre-run routines and synchronized jogging on an outdoor tarmac. Developed by Untold Fable, the campaign utilises live-action techniques and natural light to capture the functional aspects of the training program. The narrative oscillates between direct address coaching and observational clips, emphasising the collaborative atmosphere of the Berlin-based session.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Sportswear
Background
Carpark
Context
Social Media / Short Form Video
Associated creatives
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