Nike: Tom
Brand
Date
Sep 2025
Description
Nike presents 'Tom,' a high-energy commercial project that captures an urban narrative set against a backdrop of congested city traffic. The film leans into a fast-paced aesthetic, following multiple characters as they navigate city streets, elevated roadways, and classic vehicles. Produced by The Lift, the project employs dynamic camera movements and hand-held tracking shots to maintain a sense of spontaneity. By blending live-action storytelling with vivid color grading, the work highlights both movement and athletic apparel in a chaotic, rhythmic city environment.
Style
Horizontal, Commercial, Action
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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