Nike: The Light
Brand
Date
Mar 2024
Description
Nike's 'The Light' is a cinematic short film that explores quiet nocturnal landscapes. Produced by SMUGGLER with creative input from Wieden+Kennedy Portland, the piece leans into atmospheric visuals of suburban streets and industrial silhouettes. The project captures a tense, deliberate pace through low-key cinematography and moody, shadowed compositions. By focusing on the interplay between deep darkness and scattered street lights, the film establishes a distinct, rhythmic tone throughout its sequence.
Style
Horizontal, Cinematic, Moody, Matte
Background
Street
Context
TVC / TV Commercial
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