Nike
The GOATs' Goodbye
Brand
ProjectThe GOATs' Goodbye
Date
Jun 2026
Description
Nike presents a commercial spotlighting high-profile athletes in a humorous, off-court exchange. The piece centers on a video call between tennis athlete Serena Williams and basketball athlete LeBron James, contrasting Williams on a court bench with James in a corporate office setting. Directed by Dan Streit with creative direction from Caleb Jensen and Blair Warren, the project leverages a polished live-action technique to ground the dialogue. The campaign was produced by Wieden+Kennedy and Somesuch, featuring additional appearances by Cristiano Ronaldo.
Style
Vertical, Commercial, Polished
Industries
Sportswear
Color
Pure White
Jet Black
Navy
Background
Street
Context
TVC / TV Commercial
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