Nike: The Five Stages of Haaland
Brand
Date
Feb 2025
Description
Nike’s 'The Five Stages of Haaland' is a high-impact sports campaign that focuses on the physical intensity of elite football. The film captures the player on a nighttime pitch, using a moody, cinematic aesthetic to heighten the athletic narrative. Developed by Wieden+Kennedy Amsterdam, the production leans into a dark tonal palette accented by dramatic red and blue smoke. The execution relies on a combination of wide tracking shots and close-ups, emphasizing performance through a live-action technique.
Style
Horizontal, Action, Cinematic, Moody
Industries
Color
Navy
Burnt Orange
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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