Nike
The Five Stages of Haaland
Brand
ProjectThe Five Stages of Haaland
Date
Feb 2025
Description
Nike explores athletic intensity in this high-impact football commercial, 'The Five Stages of Haaland.' Developed with creative direction from Wieden+Kennedy Amsterdam, the film centers on a nighttime pitch setting, utilizing a moody, cinematic visual approach. The production, handled by Riff Raff Films, channels dynamic tension through a dark tonal palette and persistent atmospheric elements, including red and blue smoke. The execution leans into a live-action technique, capturing athletic performance through tracking shots and focused close-ups.
Style
Horizontal, Action, Cinematic, Moody
Industries
Football (American)
Color
Navy
Burnt Orange
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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