Nike’s 'Style by Feat' project positions the brand within a contemporary fashion context, highlighting its latest athletic apparel and footwear offerings. The promotional content blends studio-based captures with outdoor urban environments to present a versatile look at the collection.
Developed by agency MOX London, the project features a fast-paced editorial edit that focuses on garment texture and footwear details. The execution employs live-action techniques, balancing natural light with controlled studio settings to maintain a clean aesthetic across the campaign.
