Nike spotlights its Studio Fleece apparel in this commercial campaign featuring entertainer Bad Gyal. The project highlights a collection of beige, earth-toned fleece zip-up hoodies and matching sweatpants, shot within a combination of office and dance studio environments.
Photographers Gus&Lo lean into a clean, modern aesthetic, utilizing natural light and mirrored surfaces to capture multiple perspectives of the apparel. The imagery focuses on the textures of the sportswear, emphasizing a coordinated, lifestyle-oriented look across both solo and group compositions.
