Nike: STILL KD Trailer
Brand
Date
Jan 2020
Description
Nike’s STILL KD trailer chronicles the trajectory of Kevin Durant, mapping his journey from youth basketball to a defining professional career. The project leverages a documentary approach, blending archival footage with contemporary scenes to document his milestones. With creative direction by Must be Something, the piece channels a sports documentary aesthetic. It employs desaturated and warm color grading to frame the narrative, maintaining a steady, live-action pace throughout the trailer.
Style
Documentary, Horizontal, Desaturated, Warm
Industries
Color
Jet Black
Pure White
Background
Sports Venue
Context
Brand Film / Corporate Video
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