Nike: Stairs
Brand
Date
Oct 2024
Description
Nike's 'Stairs' commercial captures the rhythm of urban movement, focusing on pedestrians navigating city landscapes and wide stone staircases. The project leans into a grounded, documentary-style aesthetic, utilizing natural light and street-level perspectives to frame everyday activity. Developed in collaboration with agency Wieden+Kennedy Portland, the live-action spot features production by Iconoclast US. Post-production and sound design were handled by Selected Works and Joint to complete the film's observational approach.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
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