Nike

Jun 2026

Nike explores the intersection of sportswear and cultural expression in this collaboration for the South Korea x PEACEMINUSONE campaign. Directed by Dan Streit, the project features a series of energetic vignettes that move through a diverse ensemble of performers. Developed with creative agency Wieden+Kennedy, the film utilizes rapid cuts and live-action techniques to emphasize the collection’s floral-patterned apparel and bold graphics. The aesthetic leans into high-contrast red and white backdrops, grounding the athletic wear within a cinematic visual framework that integrates traditional rhythmic elements and vibrant crowd scenes.

Vertical, Action, Cinematic

Sportswear

White Seamless

Advertising Campaign