Nike
South Korea x PEACEMINUSONE
Brand
ProjectSouth Korea x PEACEMINUSONE
Date
Jun 2026
Description
Nike, in collaboration with PEACEMINUSONE and South Korea, presents a high-energy campaign exploring the intersection of athletic apparel and cultural performance. Directed by Dan Streit with creative agency Wieden+Kennedy, the project utilizes rapid editing and dynamic choreography to showcase floral-patterned jackets and technical sportswear. The visuals lean into a stark, contrasting palette, framing performers against vibrant red and minimalist white backdrops. By weaving traditional drumming and crowd scenes with modern athletic styling, the film employs live-action techniques to emphasize movement and kinetic expression.
Style
Vertical, Action, Cinematic
Industries
Sportswear
Color
Jet Black
Crimson
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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