Nike: Sonne
Brand
Date
Sep 2020
Description
Nike’s Sonne campaign captures the raw physical intensity of a boxing match, focusing on the moment of impact within the ring. The commercial centers on an athlete in red protective gear, using dark, cinematic lighting to highlight the drama of the performance. Produced by Serial Pictures with Anorak providing production services, the project leans into a moody aesthetic. Creative direction was managed by Wieden+Kennedy Amsterdam, with post-production and VFX handled by Glassworks and MPC London, complemented by sound work from Grand Central and editing by Trim Editing.
Style
Horizontal, Action, Cinematic, Moody
Industries
Color
Crimson
Jet Black
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.