Nike: Somos Familia
Brand
Date
Aug 2024
Description
Nike's Somos Familia campaign presents a series of observational portraits centered on community and athletic identity. The production, helmed by AGÜITA, moves through an urban park setting to capture authentic interactions and candid moments. Utilizing a documentary approach, the film leans into natural light and live-action techniques to frame its subjects. The work focuses on the intersection of sportswear and local culture through a collection of intimate character studies.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Background
Park
Context
Brand Film / Corporate Video
Associated creatives
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