Nike: Someday
Brand
Date
Nov 2022
Description
Nike’s Someday advertisement captures the grounded ambition of a young athlete practicing on an urban baseball diamond. The spot focuses on the repetitive, disciplined movements of pitching and batting, set against a muted, overcast city backdrop. Produced by Love Song, the project utilizes a cinematic, live-action approach to emphasize the raw details of the field and the subject’s focus. The film leans into natural light to ground the narrative in an authentic, atmospheric sports environment.
Style
Horizontal, Cinematic, Raw
Techniques
Natural light
Industries
Color
Navy
Light Grey
Background
Street
Context
TVC / TV Commercial
Associated creatives
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