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Nike

Some Firsts Last Forever Director's Cut
Brand
Date

Sep 2018

Description

Nike explores the intensity of winter athletics in this director’s cut of 'Some Firsts Last Forever.' The film follows athlete Simidele Adeagbo as she prepares for a skeleton run, capturing the high-stakes focus of elite competition. The piece utilizes cinematic live-action techniques to emphasize the raw textures of the icy bobsleigh track. Wide horizontal framing and a cool, deliberate color palette ground the performance, while slow-motion sequences heighten the precision of the preparation phase. Production was handled by Greenpoint Pictures with creative support from Future.

Style

Horizontal, Cinematic, Cool

Techniques

Slow motion

Industries

Basketball

Color
Jet Black
Pure White
Background

Sports Venue

Context

Brand Film / Corporate Video

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