Nike: Skate Your Dunks
Brand
Date
Mar 2025
Description
Nike explores the intersection of sport and street culture in Skate Your Dunks, a high-energy video piece produced by Reel Factory. The campaign channels the intensity of urban movement, focusing on the tactile details of footwear against the backdrop of a nighttime city environment. Captured with a cinematic, moody aesthetic, the film utilizes fast-paced live-action techniques to document a skater navigating outdoor stairs. Low-key lighting and atmospheric color grading highlight the interaction between the sneakers and the urban landscape.
Style
Horizontal, Cinematic, Moody
Industries
Color
Jet Black
Navy
Forest Green
Background
Street
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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