Nike
Skate Your Dunks
Brand
ProjectSkate Your Dunks
Date
Mar 2025
Description
Nike leans into street culture with Skate Your Dunks, a high-energy campaign focused on footwear performance. Produced by Reel Factory, the project captures the mechanics of skateboarding through a series of dynamic sequences set against an urban backdrop. The cinematography utilizes low-key lighting and moody blue and green color grading to emphasize motion. Rapid cuts between close-up product shots and wide-angle action frames create a cinematic aesthetic, grounding the project in a nocturnal, gritty visual style.
Style
Horizontal, Cinematic, Moody
Industries
Sportswear
Color
Jet Black
Navy
Forest Green
Background
Street
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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