Nike: JB Smoove
Brand
Date
Mar 2023
Description
Nike enlists actor JB Smoove for this commercial project, which channels a high-energy performance against a prominent, illuminated stage backdrop. The spot relies on dynamic framing and expressive, live-action technique to drive the visual narrative. Developed by Wieden+Kennedy New York with production handled by The Den Editorial, the campaign highlights the brand's sportswear aesthetic. The execution centers on the interaction between the talent and the bright, glowing signage that defines the set design.
Style
Horizontal, Commercial
Industries
Color
Off-White
Navy
Context
TVC / TV Commercial
Associated creatives
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