Nike
'Serena Legacy'
Brand
Project'Serena Legacy'
Date
Dec 2022
Description
Nike's 'Serena Legacy' project functions as a commemorative montage, tracing the athlete's career through an intimate documentary lens. The film balances archival footage with candid family moments and key tennis sequences to chronicle a multi-decade journey. Developed by High Five, the aesthetic leans into a nostalgic tone. The execution utilizes a range of analogue film textures and layered compositions, including split-screen sequences and vintage-inspired framing, to elevate the archival narrative.
Style
Documentary, Horizontal, Desaturated, Nostalgic
Techniques
Analogue / film, Super 8 / 16mm
Industries
Tennis
Event
US Open
Color
Jet Black
Navy
Pure White
Context
Advertising Campaign, Documentary
Associated creatives
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