Logo

Nike: Stefan Janoski - For Daily Use

Brand
Nike
Date

Jun 2023

Description

Nike's promotional campaign for the Stefan Janoski line presents the footwear's design philosophy through a fusion of high-performance athletics and urban culture. The project centres on the silhouette's hybrid identity, balancing a casual aesthetic with technical skateboarding utility. The film utilizes dynamic action sequences and raw, candid interviews to frame the shoe within stark industrial environments. Through the use of slow motion and cinematic live-action techniques, the visuals emphasize the texture of urban concrete and the precise nature of technical skating. BANG Music provided the audio post-production, creating an immersive soundscape that complements the fast-paced editing of the street-level footage.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Industries
Sportswear
Color
Jet Black
Pure White
Background

Street

Context

Brand Film / Corporate Video

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by