Nike
Sabalenka vs Everything
Brand
ProjectSabalenka vs Everything
Date
Jan 2025
Description
Nike's 'Sabalenka vs Everything' is a high-energy commercial spotlighting the explosive power and technical precision of professional tennis. The film balances kinetic athlete movement with stark, industrial aesthetics, utilizing slow motion to capture the high-velocity impact of serves against everyday household objects. Developed by Wieden+Kennedy Amsterdam and produced by Rabbit, the campaign leans into a cinematic visual language. The execution relies on crisp visual effects and live-action techniques to emphasize the raw force of the game, tracking the speed of play through digital overlays against a backdrop of shattered glass and debris.
Style
Horizontal, Action, Cinematic, Clean
Techniques
Slow motion
Industries
Tennis
Color
Lime
Medium Grey
Background
Warehouse
Context
TVC / TV Commercial
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