Nike: Sabalenka vs Everything
Brand
Date
Sep 2025
Description
Nike presents 'Sabalenka vs Everything', a high-impact commercial highlighting the athleticism of tennis player Aryna Sabalenka. Developed by Wieden+Kennedy Amsterdam, the project focuses on power through a series of live-action sequences where tennis balls collide with various household objects in a concrete setting. The film utilizes slow motion to capture the destruction of items including a television and a cuckoo clock, contrasted against a muted, industrial colour palette. Digital speed counters track the force of each strike, emphasizing the kinetic energy central to the narrative.
Style
Horizontal, Commercial
Techniques
Slow motion
Industries
Color
Lime
Medium Grey
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.