Nike: Running 2024 Campaign - Sunshine
Brand
Date
Sep 2024
Description
The Nike Running 2024 campaign, titled Sunshine, presents a cinematic exploration of endurance in challenging environments. The commercial features runners navigating through rain, puddles, and mud across a mix of urban and outdoor settings. Produced with a desaturated color palette and atmospheric lighting, the live-action project captures the technical grit of athletic movement. The campaign was developed in collaboration with agencies Wieden+Kennedy Portland and Nickerson Research, with production handled by Iconoclast US and Primo Content Argentina.
Style
Horizontal, Cinematic, Desaturated
Industries
Context
Advertising Campaign, TVC / TV Commercial
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