Nike: Running 2024 Campaign - Joy
Brand
Date
Sep 2024
Description
The Nike Running 2024 campaign, 'Joy,' documents a series of runners navigating diverse environments, from urban streets to marathon finish lines. This live-action work captures athletic endurance through cinematic handheld sequences and natural sunlight. Developed in collaboration with Wieden+Kennedy Portland, the project relies on a fast-paced edit to frame personal performance. Production was handled by Iconoclast US, with post-production and VFX provided by Selected Works, Trafik, and Joint, while Walker and Joint managed the music and sound design.
Style
Horizontal, Cinematic
Industries
Context
Advertising Campaign, TVC / TV Commercial
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