Nike: Runners Helping Runners
Brand
Date
Jun 2026
Description
Nike explores the intersection of community and morning routine in the campaign, Runners Helping Runners. The work spans two distinct narratives, tracking both individual motivation and group connection through a documentary lens. The production utilizes live-action techniques, incorporating 16mm-style textures and natural light to frame the city environment. The visual execution leans into a desaturated, cinematic aesthetic that emphasizes the physicality of the morning run. Production for the project was provided by GREATERGOOD, with additional creative contributions from Visie Admin.
Style
Horizontal
Industries
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