Nike: Rallying Cry
Brand
Date
Oct 2025
Description
Nike presents Rallying Cry, an athletic film exploring the intensity of sport through a diverse montage of training. The project captures the physical endurance required across weightlifting, skateboarding, running, and boxing. The production utilizes live-action techniques to contrast the gritty atmosphere of industrial gym interiors with the expansive scale of outdoor urban settings. With creative direction from Wieden+Kennedy Portland, the film leans into slow motion and cinematic framing to emphasize the action within each training sequence.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Context
Brand Film / Corporate Video
Associated creatives
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