Nike: Presto
Brand
Date
May 2025
Description
Nike presents this 3D animated commercial for the Presto silhouette, showcasing the sneaker through a futuristic lens. The piece follows a humanoid figure navigating a minimalist landscape, emphasizing the product's design through dynamic motion and detailed close-ups. Executing a clean CGI aesthetic, the spot focuses on the technical nuances of the midsole and lacing. The composition relies on soft lighting and a muted pink and white color palette to highlight the footwear within a surreal environment.
Style
Horizontal, Commercial, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Color
Off-White
Blush
Background
3D Rendered Scene
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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