Nike: PNP Fitness
Brand
Date
Sep 2025
Description
Nike’s PNP Fitness campaign showcases a series of high-intensity training movements captured across a stark urban landscape. Director Rory Wood utilizes a gritty, live-action approach to film, focusing on athletes as they navigate scaffolding and concrete pathways in a natural light setting. The production emphasizes raw athletic endurance through fluid handheld camera work. The project integrates technical styling from fashion stylist Zakir Khan and grooming by hair and makeup artist Shani Mushington to anchor the cinematic aesthetic within its industrial environment.
Style
Vertical, Action, Cinematic, Gritty
Techniques
Natural light
Industries
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
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