This Nike campaign, Play New Sky Brown, features skateboarder Sky Brown alongside a diverse group of young athletes. The commercial highlights active youth culture and movement, transitioning between skateparks and street-level portraits to document athletic energy.
The production, managed by STADIUM, leans into a high-energy aesthetic. It utilizes live-action techniques, including a mix of handheld camera work and slow motion to capture the rhythm of sport and individual expression in natural daylight.
