Nike: Play New Sky Brown
Brand
Date
Jun 2022
Description
This Nike campaign, Play New Sky Brown, features skateboarder Sky Brown alongside a diverse group of young athletes. The commercial highlights active youth culture and movement, transitioning between skateparks and street-level portraits to document athletic energy. The production, managed by STADIUM, leans into a high-energy aesthetic. It utilizes live-action techniques, including a mix of handheld camera work and slow motion to capture the rhythm of sport and individual expression in natural daylight.
Style
Horizontal, Commercial, Action
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Sky Blue
Background
Street
Context
TVC / TV Commercial
Associated creatives
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