Nike: Play New Sha'Carri
Brand
Date
Jun 2022
Description
Nike's Play New Sha'Carri campaign presents a portrait of professional athlete Sha'Carri Richardson, focusing on the intersection of high-performance training and personal style. The video narrative moves between the intensity of a running track and the intimate setting of a nail salon. Produced by STADIUM, the project leans into a mix of warm interior palettes and natural light outdoors. The film features Richardson in various athletic and casual ensembles, maintaining a consistent focus on movement and individual expression throughout the commercial spot.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Violet
Pure White
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.