Nike: New Heroes

Jul 2025

Nike's New Heroes project brings professional basketball player Ezi Magbegor to the forefront, blending athletic performance with intimate, spoken-word storytelling. Developed with agency and creative partner SouthSouthWest, the piece traverses between outdoor urban environments and quiet library interiors to frame the athlete in contrasting settings. The work leans into a cinematic aesthetic, utilizing live-action techniques to emphasize the subject's movement and personal reflection. By focusing on both the intensity of the sport and a grounded, lifestyle-oriented narrative, the project highlights the athlete's connection to the game through deliberate, dynamic framing.

Lifestyle, Vertical, Cinematic

Street

Advertising Campaign, Brand Film / Corporate Video