Nike explores the intersection of personal space and athletic discipline in the Play New campaign. Centered on a young basketball player, the film highlights a series of practice sessions transitioning from the confines of a home hallway to the competitive environment of live-action game footage.
The spot utilizes live-action technique to juxtapose domestic surroundings with high-intensity sports activity. Creative direction by RGA Portland Oregon and post-production by Forager shape the narrative, emphasizing technical skill through a warm, horizontal visual style.
